🔗 Share this article A Limited-Edition Pikachu Promo Seeks to Be Super Effective On Resellers To celebrate the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique collaboration has been formed. The Pokémon Company alongside the Natural History Museum will launch a temporary store stocked with special merchandise. Fans can look forward to offerings including stationery, plushes, and artwork that are drawing from the museum's theme. The big draw, however, will be a limited-edition Pikachu card, offered as a gift with purchase for the pop-up. This shop is scheduled both the physical location and its web counterpart from January 26 to April 19. Pokécology Behind the Collaboration Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated volume filled with beautiful artwork that show Pokémon in their natural habitats. It's essentially like the kind of research a Pokémon Professor could produce after adventurers provide field notes, alternatively a naturalist's journal might have created had the Galapagos teemed with Pidgeys rather than finches. A key appeal stems from the book's serious treatment, presenting Pokémon as a legitimate scientific study. Writer Yoshinari Yonehara and illustrator Chihiro Kinoshita each possess PhDs in animal behavior and ecology. Why This Promo Card Different The company regularly to issue to release promos for big events and brand collaborations. A lot such promotional cards typically highlight the famous mouse Pokémon that acts as the series face. What distinguishes this latest museum card however, is the unusually large size. While exact measurements have not been publicly disclosed, its distribution will certainly be highly restricted, and fans able to get only a single card with each transaction. Curbing Reseller Activity Per an official statement, some of the merchandise will also be sold beyond the institution itself. However, broader availability is slated for select retailers within the UK. Importantly, collectors will not be able to purchase the card through the official web shop. Although speculator demand is a given, it appears they're going to have trouble hoarding mass quantities this time around. For those feeling left out, there is the upcoming Pokémon Fossil exhibit headed to Chicago later this year. "All profits of sales from the museum store and its online store, including these items, support the Natural History Museum’s non-profit work. That encompasses the research of 400 scientists dedicated to conducting studies and finding answers to the planetary emergency," the statement says.